In the future, the average size of households is shrinking, and new technology and electronic goods become hidden that are nearly invisible but existing in the living environment. AURA is a refrigerator that accompanies the changing lifestyle of small families through a more affable language that brings the warm and domestic feeling into contemporary home appliances.
Unlike other cold distant looking hi-tech appliances, AURA resembles a genial cabinet. AURA adjusts the brightness of the interior lighting panel according to the distance of the users. Dividing the door into smaller compartments allows users to have quick access to the frequently used items, thus reducing the energy waste by optimizing user behavior.
A HOME APPLIANCE
BECOMES ONE OF
The design must be less look like a home appliance, but a piece of furniture that matches your style.
Using an elegant way to save energy, but also solve the user's needs for organization, food visualization...etc
Find the balance between feasibility and aesthetic point of view. The concept is able to scale up to different levels.
THE MOST ELEGANT WAY
INSIDE THE FRIDGE●
TO VISUALIZE FOODS
INTO REALITY ●
Featured on Behance
SAVING ENERGY &
ACCESS FOODS FROM